Brand story · Visual identity · Brand applications
Olympus.
An identity for Olympus Scientific Bureau, connecting a story of heritage with the ambition of modern healthcare.
Brand identity concept
A story with depth.
An identity with clarity.
The Olympus story brings together success, legacy, wisdom, health and strength. The design challenge was to translate these themes into a clear visual identity for a scientific bureau, balancing its sense of heritage with a forward-looking expression of science and healthcare.
How can a single identity carry that layered story and remain recognisable across languages, print and everyday applications?
Rooted in legacy.
Shaped by ambition.
The emblem brings three ideas together: mountain peaks for aspiration, the sun and flames for life and renewal, and an ancient jar for the heritage of healing. These references become one compact symbol, paired with a rounded wordmark that balances strength with approachability.
- Mountains & summits
- The peaks express ambition, rising above challenges and the pursuit of scientific and medical excellence.
- The sun & flames
- Life, renewal and energy give the symbol a sense of purpose and a connection to discovery.
- The ancient jar
- A reference to vessels used for remedies connects the identity with the heritage of healing.
- One identity, two languages
- Arabic and English wordmarks share the same emblem and rounded character, connecting the identity across both languages.
Connect the thinking
with the details.
We connected the brand narrative with the design of the emblem, bilingual wordmarks and a coordinated set of applications.
Brand story
Develop the creative narrative around legacy, purpose and the ambition to advance healthcare.
Visual identity
Bring the symbolic references together through an emblem, Arabic and English wordmarks, typography and colour.
Brand applications
Extend the identity across packaging, a corporate brochure, stationery, apparel and identification materials.
One story.
A consistent visual language.
Turquoise, white and grey create a distinctive palette. The mountain silhouette and the jar in its negative space form a recognisable emblem that can stand alone or expand into a graphic device across layouts.
The supplied applications show how that language carries across packaging, a corporate brochure, apparel, business cards and identity badges. Each brings together the same symbol, typography and colour while responding to its format.
Olympus Scientific Bureau · Brand identity concept.